The money from a bowl bid would go a ways toward paying salaries and scholarships for the football program. The Board of Trustees at Notre Dame, in their demonstrated wisdom, have spent millions each year using the tuition money of students to pay for a monstrous loser of a football program. Not unexpectedly, their goal is to spend more even than that.
In the meantime, we can apparently rest assured that Mr. Brian Kelly will return to do more next year too. "Like it or not, all indications are Brian Kelly will be back next season as Notre Dame’s head football coach." Al Lesar, "Notre Dame's Brian Kelly used his mulligan; on the clock for 2017 already" (South Bend Tribune Online, Sunday, November 27, 2016).
If you don't look at the results, things look pretty good.
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